Computer Attitude Research
My main research interest in past has been in the area of computer
attitudes or computer phobia. John Pinto at Morningside College and I developed
and published the Computer Attitude Scale (CAS) (Nickell & Pinto,
1986) in the 1980's. This scale has been used by numerous researchers in
the U.S. and in other countries to measure people's attitude and feelings
about computers. The web page below includes a copy of the CAS and a list
of studies that have used the scale.
Computer Attitude Scale (CAS), scoring key, references and reviews (PDF Format)
Helping Attitude Research
One of my past/current areas of research was the development of
a new scale to measure helping attitudes. The Helping Attitude Scale (HAS)
is a multidimensional scale which measures beliefs, feelings, and behaviors
related to helping. A number of studies have been conducted to evaluate
the reliability and validity of the HAS. Several of these studies are described
in abstract and summary of paper that has been accepted for presentation
at the APA national convention in August 1998 in San Francisco. A copy
of the scale and a summary of the presentation can be viewed below.
Helping Attitude Scale (HAS) (20 item scale), scoring and citations
The Helping Attitude Scale - Summary of APA convention presentation in PDF format
Food Safety Research
One of my current areas of research is applying psychological
principles to the challenge of food safety. In collaboration with Dr. Verllin
Hinsz at North Dakota State University, we have been conducting studies with
food processing workers, food service workers and home food preparers. A
couple of recent published and research studies and chapters are can be found
below.
The Role of Work Habits in the Motivation of Food Safety Behaviors
Food Safety Risk Communication: The Message and Motivational Strategies
Food processing workers can be the first line of defense against intentional contamination
Eliciting food production workers beliefs about factors that contribute to potential contamination.