Anthony Lowrie,
Professor of Marketing
E-mail: lowrie@mnstate.edu Education: - PhD (marketing) 2005, Judge Business School, University of Cambridge, England - MBA Oxford Brookes University, Oxford, England - MA Trinity College, Dublin, Ireland - BA (Hons), Trinity College, Dublin, Ireland - DipM (Diploma in Marketing) Chartered Institute of Marketing, England - Dip. English, Ruskin College, Oxford, England
Office: CB 204F
Phone: 218.477.4068
Courses Taught Spring 2004-Fall 2009
| 1. | Mktg 310 | Principles of Marketing |
| 2. | Mktg 421 | Consumer Behavior |
| 3. | Mktg 422 | Marketing Research |
Intellectual Contributions in the previous five years (January 2004 through September 2009).
Peer-reviewed journals:
'Markets, Marketisation and Marketing: Higher Education and Plurality', (with Jane Hemsley-Brown) (forthcoming: 2011) Journal of Marketing Management.
Editorial, (with Jane Hemsley-Brown) Journal of Marketing for Higher Education (July, 2010).
Editorial, International Journal of Public Sector Management, 2010, 23(2).
'Accreditation Sickness in the Consumption of Business Education: The Vacuum in AACSB Standard Setting', (with Hugh Willmott) Management Learning, 2009, 40(4): 411-420.The relevance of aggression and the aggression of relevance: The rise of the accreditation marketing machine, International Journal of Educational Management, 2008, 22(4): 352-364 (DB)
Branding higher education: Logics of equivalence and difference in developing university identity, Journal of Business Research, 2007, 60(9): 990-999. (DB)
Marketing higher education: The relevance of promotion and the promotion of relevance, (with Hugh Willmott) Social Epistemology, Vol. 20, No. 3, July-September 2006, pp. 221-240 (DB)
Developing and managing research networks: A key to enhancing scholarly standing, (with Phil McKnight) European Management Journal, 22(4) August 2004: 345-360 (DB)
Other Peer-reviewed publications (excluding proceedings):
Proceedings:
‘How Students Want to be Treated in Student-Professor Encounters: An Intra-National Comparison Study’ American Marketing Association Educator’s Conference, Boston, August, 2010.The co-creation and co-destruction of value through language: An analysis of university service provision to industry within shifting paradigms, Academy of Marketing Science Annual Conference, Vancouver, May 28-31, 2008. (DB)
The production and consumption of value: A linguistic analysis of university provision, Critical Management Studies Conference in Manchester, UK, July 2007 (DB)
Branding higher education: Logics of equivalence and difference in developing university identity, Academy of Marketing (SIG on marketing higher education), 3-5 January 2006, Intercollege, Cyprus (DB)
Marketing higher education: The promotion of relevance and the relevance of promotion, 4th International Critical Management Conference, Cambridge, 2005 (DB)
The rise of the marketing machine: The growth of AACSB international on higher education, Marketing of Higher Education SIG in Hungary 4-6 April, 2007 (DB)
Presentations:
Non-peer-reviewed publications:
Submissions:
In progress:
The Concrete Fix: The Lacanian approach toward the object as a critical approach to consumer behavior (with Mike Saren of Leicester Business School, Leicester University, United Kingdom). Draft paper complete.Service encounters in higher education: Investigating the influence of the characteristics of professors on the satisfaction and dissatisfaction of students (with Thorsten Gruber of Manchester Business School, Manchester University). Data collected and preliminary analysis conducted.
Review article on the implications of the psychoanalytical and philosophical theories of Jacques Lacan for consumer behavior. On-going.
EDITORIAL ROLES
Co-Editor, January 2010 onwards, Journal of Marketing for Higher Education.
Co-guest editor with Jane Hemsley-Brown International Journal of Public Sector Management, 2010, 23(2).
Co-guest editor with Jane Hemsley-Brown, Journal of Marketing Management special edition on marketing higher education, 2011.
Visit Journal of Marketing for Higher Education:
http://www.tandf.co.uk/journals/WMHE
Service and Outreach Activities.
Ad hoc Reviewing:
Journal of Business ResearchJournal of the Academy of Marketing Science
International Journal of Educational Management
Consumer Culture and Theory Conference (2007)
AMA Educators' Conference (2007)
Group and Organization Management
Organizational Studies
Academy of Marketing Science conference (2008)
Organization
Review/evaluation of master thesis considered for distinction by the Midwestern Association of Graduate Studies.
Community Service/Outreach:
MSUM and Concordia Student Accommodation and Market Feasibility Study for building and realtor consortium.Professional Organizations Activities (include all memberships):
Editorial role commitment: Co-guest editor (2012) Journal of Marketing Management special edition on marketing higher education. Accepted.Editorial role commitment: Co-guest editor (2010) Journal of Marketing for Higher Education special edition. Accepted.
Conference role commitment: Co-chair of the Academy of Management SIG (Special Interest Group) for the International Conference on Marketing Higher Education (ICHEM) 2009
Editorial role commitment: Co-guest editor (2009) International Journal of Public Sector Management (2009) special edition on marketing higher education. Accepted.
Conference role commitment: Co-chair of the Academy of Management SIG (Special Interest Group) for the International Conference on Marketing Higher Education (ICHEM) 2009
Member of the American Marketing Association
Member of the Academy of Marketing (United Kingdom)
Member of the Academy of Marketing Science
University/School Service:
School of Business Scholarly Achievement CommitteeOperations Management Search Committee
Brain Trust: advising the MSUM president of marketing strategy.
MSUM: Choice criteria and slogan perception research and report.
Honors and Recognitions:
Visiting Reader, Surrey University, United KingdomEconomic and Social Research Council (ESRC) Funding Awarded on National Competitive Basis to Further My PhD Research at Judge Business School, University of Cambridge (₤33,000/$52,000)
Various university grants and research stipends
Commercial funding for Luxury Accommodation Market Study
Taylor and Francis ($25,000)