Nancy Edmonds Hanson, instructor
Tuesday-Thursday, 3:30-4:45 p.m.
Office phone: 293-1489
Frick 258
Office fax: 237-4662
E-mail: NEHanson@aol.com
Purpose: This class is designed to provide a basic overview of how to plan and carry out a multi-faceted public relations program. It offers practical experience in identifying publics and messages; developing and producing a broad variety of p.r. tools; understanding and working with the news media; and working with other professionals in graphics, photography, video and printing.
Attendance Policy: Approximately one-third of final grade is based on attendance and participation in class. Students are expected to keep up with reading and writing assignments. It is not necessary to call the instructor because of absences; however, since grading is based on part on taking part in each class session, excessive absences will have a very negative effect your grade. Points will not be given for classes you miss, no matter how good your reason for being absent.
Grading: Grades are based on points in equal part on class participation, weekly assignments, and the mid-term and final tests. Letter grade equivalents: 90% or higher, A; 80-89 percent, B: 70-79 percent C; 60-69 percent, D, and less than 60 percent, F.
Text and Materials:
Public Relations Writing by Tucker, Derelian and Rouner
Students should also own The Associated Press Stylebook and Libel Manual.
The Internet will be used as a resource whenever possible.
Assignments: Students are responsible for completing all assignments, including those listed on this syllabus and any additions or changes announced in class. All assignments must be delivered in acceptable media style — typed and double-spaced with ample margins, page numbers and the writer’s name on the first page. Special attention will be paid to basic issues of media style (as discussed in class). Grading will be weighted toward content; but media style, grammar and spelling are important, accounting for about one-third of each assignment’s grade. Due dates are reflected in the syllabus, but may be amended orally in class.
Late Assignments: Assignments are due at the beginning of each class period. Late assignments will be accepted up to a week after the due date if arrangements are made in advance; the grade may be reduced one level or more.
Syllabus: This syllabus, including all assignments, is subject to revision throughout the course. If you are forced to miss class at any time, I urge you to confirm reading and written assignments for the following week!