<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <html> <head> <title>MC 210: Media Writing --Fall 2013 --&nbsp; Nancy Edmonds Hanson</title> <meta content="text/html; charset=unicode" http-equiv="Content-Type"/> <meta name="ProgId" content="FrontPage.Editor.Document"/> <link rel="stylesheet" type="text/css" href="../../0%20MSUM%2010-11/Web%20site/hanson.css"/> <link href="MSUM CSS.css" rel="stylesheet" type="text/css"> <style type="text/css"> .T_tabletext { font-family: Gotham, "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: small; font-style: normal; } body,td,th { font-family: Gotham, "Helvetica Neue", Helvetica, Arial, sans-serif; font-style: normal; font-size: small; color: #000; } a { font-style: normal; font-weight: bold; color: #C00; } a:link { text-decoration: underline; } a:visited { text-decoration: underline; color: #90C; } a:hover { text-decoration: none; } a:active { text-decoration: underline; } </style> <meta name="generator" content="CoffeeCup HTML Editor (www.coffeecup.com)"/> <meta name="Microsoft Theme" content="none, default"> </head> <body> <div align="left"> <table style="BORDER-COLLAPSE: collapse" border="0" cellpadding="4" width="1078" align="left" cellspacing="2"> <tbody class="T_tabletext"> <tr> <td style="BORDER-BOTTOM: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid; BORDER-LEFT-WIDTH: 1px" valign="top" bordercolor="#808080" width="89" align="left">&nbsp; </td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="169" align="left"><font color="#800000" size="2" face="Arial Black">Assignments Due This Week</font></td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="202" align="left"> <font face="Arial Black" size="2" color="#800000">Messages, Media &amp; Audiences</font></td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="331" align="left"> <font face="Arial Black" size="2" color="#800000">The Writer</font></td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" align="left"> <font face="Arial Black" size="2" color="#800000">Future Assignments</font></td> </tr> <tr> <td style="BORDER-BOTTOM: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid; BORDER-LEFT-WIDTH: 1px" valign="top" bordercolor="#808080" width="89" align="left"> <font color="#800000"><b> <span lang="en-us"> <font size="2" face="Arial">Week 1<br> 08/27-29<br> <br/></font> </span>&nbsp;</b></font></td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="169" align="left"><p class="T_tabletext" style="font-size: small">Thursday: Brief comments on your strengths and weaknesses as a writer. Email to <a href="mailto:nancyh@mnstate.edu">nancyh@mnstate.edu</a></p> <p class="T_tabletext" style="font-size: small">&nbsp;</p> <p class="T_tabletext" style="font-size: small">Read Yopp 1 before class Thursday.</p> <p class="T_tabletext" style="font-size: small">&nbsp;</p> <p class="T_tabletext" style="font-size: small">&nbsp;</p></td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid; font-size: small; font-style: normal;" valign="top" bordercolor="#808080" width="202" align="left"><font face="Arial" size="1" color="#800000">Subtract yourself!</font> <p> <font color="#800000" size="1" face="Arial"> <b>Media writing -- what sets it apart from academic writing</b> </font> </p> <ul> <li class="T_tabletext"><font size="1" face="Arial">Fractured! Or, whatever happened to the mass audience?</font> </li> <li class="T_tabletext"><font size="1" face="Arial">Media crisis: Dangerous times/ times of opportunity </font></li> <li class="T_tabletext"><font size="1" face="Arial">Changes in the audiences and society</font> </li> </ul> <p class="T_tabletext"><font size="1" face="Arial">Why your English teacher has not prepared you for media work and your business/computer teacher would probably flunk this class</font> </p> <p>&nbsp;</td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="331" align="left"> <font size="1" face="Arial"><b><font color="#800000">Writing for today's audiences  basics of media writing style</font></b></font> <p> <font face="Arial" size="1">Can media style a life-or-death matter? Sometimes (<a target="_blank" href="http://www.theonion.com/articles/4-copy-editors-killed-in-ongoing-ap-style-chicago,30806/">The Onion</a>)</font><span lang="en-us"><font size="1" face="Arial"><br> <br> </font> </span> <font size="1" face="Arial"><a href="http://newsroom101.net/students/find-your-section/" title="Newsroom 101 Enrollment" target="new">Newsroom 101</a>: Enroll online. The fee for this is being covered by the Mass Comm department through student fees. Go down to <strong>Find Your Section -- Fall 2013 Sections</strong> and select &quot;<strong>MNState Moorhead -- Hanson -- Mass Comm 210-01</strong>&quot; Follow the instructions onscreen. Be sure to remember the email address you use and your password! Enroll only once. If you have problems, review the instructions first; then contact yoru instructor.</font></p> <ul> <li><font face="Arial" size="1">These online exercises are independent learning. As a rule, we won't talk about them in class. If you have questions or issues, however, please do bring them up for discussion.</font></li> <li><font face="Arial" size="1">You will receive 5 points per week for completing the Newsroom 101 exercises. Over the course of 16 weeks, this multiplies to have a significant impact on your grade.</font></li> <li><font face="Arial" size="1">Complete all exercises and the review quiz in each section. You must get 90% correct on each before you can proceed to the next exercise. If you choose the wrong answer, be sure to check the right one after the answer has popped up; otherwise, you won't be able to continue.</font></li> <li><font face="Arial" size="1">You can complete the exercises as many times as you want to raise the grade or review the section.</font><font face="Arial" size="1">.</font></li> <li><font face="Arial" size="1">To log into Newsroom 101 to complete exercises, go to <a href="http://www.newsroom101.net">www.newsroom101.net</a> and click on your class section.</font></li> </ul> <p><span lang="en-us"> <font size="1" face="Arial"> <font color="#800000"> <b>Check this out:</b> </font> <a target="_blank" href="http://web.mnstate.edu/hanson/MC210/MC210_changing%20language.htm">Media</a> is a plural word and needs plural verbs.</font></span></p> <p><font face="Arial" size="1">Link for online <i>Reaching Audiences </i>textbook: <br> <a target="_blank" href="http://www.coursesmart.com/IR/4385571/9780205693252?__hdv=6.8"> http://www.coursesmart.com/IR/4385571/9780205693252?__hdv=6.8</a></font></p> <p><font face="Arial" size="1">Handout in class (<a target="_blank" href="Sure%20things.pdf">Sure Things</a>)</font> </p></td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" align="left"><p><font face="Arial"><span lang="en-us"><font color="#800000" size="1"><b>Write: </b> </font> <font size="1">Brief thoughts on writing issues that bug you  due 08/29. E-mail it to <a href="mailto:nancyh@mnstate.edu?subject=MC 210 -- Writing peeves"> nancyh@mnstate.edu</a>. Put &quot;MC210 -- writing peeves&quot; in the subject line.</font></span></font></p> <p><span lang="en-us"> <font size="1" face="Arial"> <font color="#800000"> <b>Major Writing Assignment #1<br> P</b>ersonal media audit.</font> Assess&nbsp; your personal media habits for 24 hours. Then compare them with someone at least one generation older. 300-800 words. <b>Due Thursday, 9/05. </b></font></span> </p> <p><font face="Arial" size="1"><font color="#800000"><b>Check this out (sign up?):</b></font> <a target="_blank" href="http://www.DailyWritingTips.com"> www.DailyWritingTips.com</a></font></p> <p><span lang="en-us"> <font size="1" face="Arial"> <font color="#800000"> <b>Check this out:</b> </font> <a href="http://www.minnpost.com/" target="_blank">Minnpost</a>, nonprofit online newspaper staffed by veteran journalists. It's free -- go ahead and sign up.</font><font size="1"> </font> </span> </p> <p><font face="Arial"> <span lang="en-us"> <font color="#800000" size="1"> <b>Check out: </b> </font> <font size="1">Pew Research--<a target="_blank" href="http://www.people-press.org/2012/09/27/in-changing-news-landscape-even-television-is-vulnerable/">study of audiences, news and media</a><a target="_blank" href="http://people-press.org/2011/01/04/internet-gains-on-television-as-publics-main-news-source/#overview"> </a>This is the link for the media news data discussed in class. </font> </span> </font> </p> <p><span lang="en-us"> <font size="1" face="Arial"> <br/>&nbsp;</font> </span></td> </tr> <tr> <td style="BORDER-BOTTOM: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid; BORDER-LEFT-WIDTH: 1px" valign="top" bordercolor="#808080" width="89" align="left"> <font color="#800000"><b> <span lang="en-us"> <font size="2" face="Arial">Week 2<br> 09/03-05<br/></font> </span>&nbsp;</b></font></td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="169" align="left"><p><strong>Due Tuesday</strong>: Newsroom 101 Pretests 1-4. Password:[<span style="font-weight: bold">This is a test.</span>]</p> <p><strong>Review</strong> AP Stylebook table of contents</p> <p><font size="1" face="Arial"><font color="#800000"><b><span style="BACKGROUND-COLOR: #ffff00">Format for all stories and essays assigned in Media Writing:</span></b></font> <span style="BACKGROUND-COLOR: #ffff00"> <b>DOUBLE</b>-space your text. <b>INDENT</b> paragraphs &mdash; do NOT single-space, adding an extra line between paragraphs.</span></font></p> <p><strong>Due Thursday</strong>: Personal media audit</p></td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="202" align="left"> <font face="Arial"> <b> <font color="#800000" size="1"> Due Tuesday: </font> <font size="1"> Personal media </font></b><font size="1"><b>audit</b><br> </font> <b> <font color="#800000" size="1"> Due Tuesday: </font> </b><font size="1">Newsroom 101 -- pretests 1-4. See note on password, above.</font></font><p><b><font color="#800000" size="1" face="Arial">Due Thursday: </font><font face="Arial" size="1">Class interviews with 7-step process</font></b><font size="1" face="Arial"><br> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </font> </p> <p><font face="Arial" size="1"><font color="#800000"><b>In class Tuesday: </b></font>Student interviews for the 7-step process</font></p> <p><font size="1" face="Arial"><br> <font color="#800000">In class Thursday:</font><b> Newsroom 101 set A-1</b></font></p> <p><font face="Arial" size="1">Changing media consumption patterns &amp; their implications for media writers</font></p> <p><font face="Arial" size="1">What is the Associated Press?<br> What is Associated Press style?</font></p> <p>&nbsp;</p> &nbsp;</td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="331" align="left"> <b><font face="Arial" size="1" color="#800000">7 Stages of the Writing Process</font></b><p><font size="1" face="Arial"> Interviews in class for story about your assigned partner. Consciously use Yopp's <a target="_blank" href="http://web.mnstate.edu/hanson/Yopp%201%207-step%20writing%20process.pdf">7-step process</a>. One double-spaced page. Due Tuesday, 1/29</font></p> <p><font face="Arial" size="1">Copyblogger.com: <a target="_blank" href="http://web.mnstate.edu/hanson/Copyblogger_10%20that%20drive%20readers%20crazy.pdf">10 grammar points </a>that drive professionals crazy</font></p> <p><b><font face="Arial" size="1" color="#800000">About AP style </font><font face="Arial" size="1">(review stylebook table of contents)</font></b></p> <ul> <li><b><font face="Arial" size="1">Bring stylebook to class Tuesday</font></b></li> <li><span lang="en-us"><font size="1" face="Arial"> <a target="_blank" href="http://web.mnstate.edu/hanson/MC210/MC210_AP-1.htm">Overview of AP </a></font></span><font face="Arial" size="1"> <a href="http://web.mnstate.edu/hanson/MC210/MC210_AP-1.htm">basics</a> -- worksheet</font></li> </ul> <ul> <li><b><font face="Arial" size="1" color="#800000"> Worksheet: <a target="_blank" href="http://web.mnstate.edu/hanson/MC210/AP%20exercise_overview.pdf">AP overview</a></font></b></li> <li value="0"><font size="1" face="Arial">Editing: Copy editing vs. content</font><font size="1"> </font></li> <li value="0"><span lang="en-us"> <font size="1" face="Arial">Language mechanics: <a target="_blank" href="http://web.mnstate.edu/hanson/Run-on%20sentences%20and%20conjunctions.pdf">Run-on sentences</a></font><a target="_blank" href="web.mnstate.edu/hanson/Run-on%20sentences%20and%20conjunctions.pdf"> </a></span></li> </ul> </td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" align="left"> <p><font face="Arial"> <span lang="en-us"> <font color="#800000" size="1"> <b>Newsroom 101:&nbsp; </b> </font> </span></font><font size="1" face="Arial"> Newsroom 101, AP A and AP-B</font></p> <p><font face="Arial"> <span lang="en-us"> <font size="1"><font color="#800000"><b>Review</b></font>&nbsp; AP Stylebook table of contents</font></span></font></p> <p><font face="Arial"><span lang="en-us"> <font color="#800000" size="1"><b>Read for next week: </b> </font><font size="1">&nbsp;Yopp 3 and the section of Yopp 5 on news values</font> </span></font> </p> <p>&nbsp;</p> <p>&nbsp; </p> &nbsp;</td> </tr> <tr> <td style="BORDER-BOTTOM: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid; BORDER-LEFT-WIDTH: 1px" valign="top" bordercolor="#808080" width="89" align="left"> <b> <span lang="en-us"> <font size="2" face="Arial" color="#800000">Week 3<br> 09/10-12<br> <br/></font></span> <font face="Arial" size="2" color="#800000">&nbsp;</font></b></td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="169" align="left">&nbsp;</td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="202" align="left"> <p> <font color="#800000" size="1" face="Arial"> <b>Due Tuesday:</b> </font><font size="1" face="Arial"> Newsroom 101, AP A-A and AP-B</font></p> <p> <b><font color="#800000" size="1" face="Arial">Due Tuesday: </font><font face="Arial" size="1">Classroom interviews using 7-step process</font></b></p> <p><font face="Arial" size="1" color="#800000">What's news? </font> <font face="Arial" size="1">(Read Yopp 5 on news values)</font></p><ul> <li><font face="Arial" size="1">&quot;What's in it for me?&quot;</font></li> <li><font face="Arial" size="1">News values</font></li> <li><font face="Arial" size="1">How local media cover the news</font></li> </ul> <p>&nbsp;</td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="331" align="left"> <p><font face="Arial" size="1">Commas: <a target="_blank" href="http://web.mnstate.edu/hanson/Commas%20--%20conjunctions.pdf">Punctuating compound sentences</a><br> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <a target="_blank" href="http://web.mnstate.edu/hanson/Commas%20exercise%201.pdf">Comma worksheet</a> for Thursday</font></p> <p><font face="Arial" size="1"> <a target="_blank" href="http://web.mnstate.edu/hanson/AP%20Rule%20of%20Nine%20exercise.pdf"> AP Rule of Nine worksheet</a></font></p> <p><font face="Arial" size="1">For Thursday, watch a full local TV newscast or review content at <a href="http://www.inforum.com">www.inforum.com</a></font></p> <p>&nbsp;<p>&nbsp;</td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" align="left"> <font face="Arial"> <span lang="en-us"> <font color="#800000" size="1"> <b>Reference: </b> </font> <font size="1">&nbsp;Yopp 3 and 5 </font></span></font><p><font face="Arial"> <span lang="en-us"> <b> <font color="#800000" size="1"> Newsroom 101:&nbsp; </font> </b></span></font><b><font face="Arial" size="1">Commas exercises</font></b></p> <p> <font face="Arial" size="1"><font color="#800000"><b>Assignment for Tuesday, 2/05:</b></font> Find and summarize one local news story illustrating each of Yopp's news values ... plus the idea of currency. (Note headline or summarize briefly; do NOT clip/copy and turn in entire stories with your assignment.)<br> </font><font face="Arial"> <span lang="en-us"> <font size="1"><br/></font></span></font><span lang="en-us"> <font size="1" face="Arial"> <font color="#800000"> <b>Check out:</b> </font> <a target="_blank" href="http://web.mnstate.edu/hanson/MC210/MC210_copy-symbols.htm">Copy-editing symbols</a> </font> </span><font size="1">&nbsp;&nbsp; </font></p> <p><span lang="en-us"> <font size="1" face="Arial"> <font color="#800000"> <b>Check out:</b> </font> <a target="_blank" href="http://www.in-forum.com/">InForum.com</a> </font> </span><font size="1">&nbsp;</font></td> </tr> <tr> <td style="BORDER-BOTTOM: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid; BORDER-LEFT-WIDTH: 1px" valign="top" bordercolor="#808080" align="left"> <font color="#800000"><b> <span lang="en-us"> <font size="2" face="Arial">Week 4<br> 09/17-19<br> <br/>&nbsp;<br/>&nbsp;</font> </span> </b></font> </td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="169" align="left">&nbsp;</td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="202" align="left"> <font color="#800000" size="1" face="Arial"> <b>Due Tuesday:</b> </font><b><font face="Arial" size="1"> Newsroom 101 </font></b><font face="Arial"><span lang="en-us"> <b><font size="1">commas exercises<br> </font> </b> </span></font><font size="1" face="Arial"> <b> <br> </b><font color="#800000">Due Tuesday:</font><b> Description of local news stories demonstrating Yopp's eight news values (chapter 5) plus currency.</b></font><p> <font size="1" face="Arial"> <font color="#800000"> <b>Due Thursday:</b> </font>Reflection on first news story you remember.</font></p> <p><font size="1" face="Arial"> <font color="#800000"><b>News elements and hard-news structure </b></font>&nbsp;(Yopp 5)</font></p> <ul> <li value="0"><font size="1" face="Arial">Baiting the hook</font> </li> <li value="0"><span lang="en-us"> <font size="1" face="Arial">Hard news: Baiting the hook to catch readers</font> </span></li> <li value="0"><span lang="en-us"> <font size="1" face="Arial">News elements: W's and an H</font> </span></li> <li value="0"><font size="1" face="Arial">Hard-news lead and variations</font> </li> <li value="0"><font size="1" face="Arial">Where news comes from</font> <ul> <li value="0"><font size="1" face="Arial">General assignment</font> </li> <li value="0"><font size="1" face="Arial">Beat reporters</font> </li> <li value="0"><font size="1" face="Arial">The role of public relations (PR subsidy)</font> </li> <li value="0"><font size="1" face="Arial">Enterprise stories (ideas developed by reporters)</font> </li> </ul></li> </ul> <li><font face="Arial" size="1">Exercise in class: Writing leads</font></li> </td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="331" align="left"> <p><font face="Arial" size="1"><b><font color="#800000">Read:</font></b> Yopp 5</font></p> <p><font face="Arial" size="1">Writing simple leads (<a target="_blank" href="http://web.mnstate.edu/hanson/writing_simple_leads.pdf">source material)</a></font></p> <p><font face="Arial" size="1">Apostrophes: possessives, contractions and misuses</font><br>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <font face="Arial" size="1"> <a target="_blank" href="http://web.mnstate.edu/hanson/Apostophe%20usage%20&%20worksheet.pdf">Apostrophe rules &amp; worksheet</a></font></p> <p>&nbsp;</p> <p>&nbsp;</td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" align="left"> <p><font face="Arial"> <span lang="en-us"> <font color="#800000" size="1"> <b>Write to discuss:</b> </font> </span> <font size="1">Summarize the first news story you remember. Why did it catch your attention? Due Thursday</font></font></p> <p><font face="Arial" size="1"><b><font color="#800000"> Assignment for next week: </font></b>Newsroom 101 possessives exervises.</font></p> <p><font face="Arial" size="1"><font color="#663300"><b>Assignment for Tuesday:</b></font> Locate three typical four- to six-paragraph hard-news stories in The Forum or on <a href="http://www.inforum.com">www.inforum.com</a>. Cut or print them out. Mark up the essential news elements in each paragraph, including the two &quot;who's&quot; -- the label identifier in the lead and the full identification, usually in the second paragraph. Mark the <u>source</u> of the information if identified.</font></p> <p> <font face="Arial"> <span lang="en-us"> <font color="#800000" size="1"> <b>Read for next week: </b> </font> <font size="1">Yopp </font> </span> </font><font face="Arial" size="1">6, Beyond the Lead</font></p> <p>&nbsp;</p> </td> </tr> <tr> <td style="BORDER-BOTTOM: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid; BORDER-LEFT-WIDTH: 1px" valign="top" bordercolor="#808080" align="left"> <b> <span lang="en-us"> <font size="2" face="Arial" color="#800000">Week 5<br> 2/12-14<br> <br/>&nbsp;</font></span></b></td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="169" align="left">&nbsp;</td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="202" align="left"> <font size="1" face="Arial"><font color="#800000"><b>Due Tuesday:</b> </font>Newsroom 101 -- possessives exercises<br> <font color="#800000"><b>Due Tuesday:</b> </font>News elements in 3 hard-news stories</font><p><b><font face="Arial" size="1" color="#800000">Inverted pyramid structure</font></b></p> <ul> <li> <font size="1" face="Arial">The inverted pyramid -- recipe for success</font> </li> <li><font face="Arial" size="1">Where it came from</font></li> <li><font face="Arial" size="1">Current applications and usability</font></li> <li><font face="Arial" size="1">The <a target="_blank" href="http://web.mnstate.edu/hanson/hard_news_recipe.pdf">hard-news recipe</a></font></li> <li><font face="Arial" size="1">In class: writing the pyramid story<br> </font><span lang="en-us"><font size="1" face="Arial"> <font color="#800000"><b>Resource:</b></font> <a href="http://www.zelo.com/family/nursery" target="_blank">nursery rhymes</a>; <a href="http://www.rhymes.org.uk/" target="_blank">more nursery rhymes</a></font> </span></li> </ul> </td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="331" align="left"> <p><b><font face="Arial" size="1" color="#800000">AP Essentials</font></b></p> <ul> <li><span lang="en-us"><font size="1" face="Arial">AP: <a target="_blank" href="http://web.mnstate.edu/hanson/MC210/AP_time_element.pdf">handling the time element:</a> <br> AP: <a target="_blank" href="http://web.mnstate.edu/hanson/MC210/AP_days-dates-times.pdf">days of the week, dates and years</a></font><font size="1"><a target="_blank" href="http://www.mnstate.edu/hanson/MC210/AP_days-dates-times.pdf"> </a> </font></span></li> <li value="0"><span lang="en-us"> <font size="1" face="Arial">AP: <a target="_blank" href="http://web.mnstate.edu/hanson/AP%20Addresses%20&%20States.pdf">Street addresses and state abbreviations</a></font><font size="1"><a target="_blank" href="http://www.mnstate.edu/hanson/MC210/AP_Addresses.pdf"> </a> (with worksheet)<br> &nbsp;</font></span></li> <li><font size="1" face="Arial"> <a target="_blank" href="http://web.mnstate.edu/hanson/Hyphenation%20worksheet.pdf"> Hyphenation tips and&nbsp; worksheet:</a>  phrasal adjectives</font></li> </ul> <p><span lang="en-us"> <font color="#800000" size="1" face="Arial"> <b>Better Writing &mdash; suggestions and writing project</b> </font> </span></p> <ul> <li value="0"> <span lang="en-us"> <font size="1" face="Arial">Redundancy and wordiness</font> </span> </li> <li value="0"> <span lang="en-us"> <font size="1" face="Arial">Squeeze the air out</font> </span> </li> <li value="0"> <span lang="en-us"> <font size="1" face="Arial">Pare down wordy sentences -- 12-word target</font> </span> </li> <li value="0"> <span lang="en-us"> <font size="1" face="Arial">Introductory clauses -- TMI. (Start with subject)</font> </span> </li> <li value="0"> <span lang="en-us"> <font size="1" face="Arial">Subtract yourself</font> </span> </li> </ul></td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" align="left"> <p><font color="#800000" face="Arial" size="1"><b>Write: </b> </font><font face="Arial"> <span lang="en-us"> <font size="1">Four- to six- paragraph news story about the I-94 turkey tragedy. Use hard-news recipe. Be sure to focus on most recent element of story as of press time. Due Thursday, 2/21 <a target="_blank" href="http://web.mnstate.edu/hanson/Hard_news_turkeys.rtf">Source material for turkey story.</a></font></span></font></p> <p><font face="Arial"> <span lang="en-us"> <b> <font color="#800000" size="1"> Newsroom 101:&nbsp; </font> <font size="1"> Section 4, Hyphen exercises  complete for 2/19</font></b></span></font></p> <font face="Arial"> <span lang="en-us"> <font color="#800000" size="1"> <b>Read for next week: </b> </font> <font size="1">Yopp 8 and 10 </font> </span> </font> <p>&nbsp;</p></td> </tr> <tr> <td style="BORDER-BOTTOM: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid; BORDER-LEFT-WIDTH: 1px" valign="top" bordercolor="#808080" align="left"> <font color="#800000"><b> <span lang="en-us"> <font size="2" face="Arial">Week 6<br> 2/19-21<br/>&nbsp;</font></span></b></font></td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="169" align="left">&nbsp;</td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="202" align="left"> <b><font face="Arial" color="#800000">NO CLASS THURSDAY</font></b><p> <font size="1" face="Arial"> <font color="#663300"> <b>Due Thursday: </b> </font>Newsroom 101, hyphens<br> </font>&nbsp; <font size="1" face="Arial">&nbsp;&nbsp; <font color="#800000"><b>Also due: </b></font>Hard-news story on turkey tragedy</font></p> <p> <b><font face="Arial" size="1" color="#FE2535">Please drop off your &quot;turkey tragedy&quot; story in the Mass Comm office, McLean 260.</font></b></p></td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="331" align="left"> <p>&nbsp;</p> <p>&nbsp;</p> &nbsp;</td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" align="left"> <font face="Arial"> <span lang="en-us"> <font color="#800000" size="1"> <b>Read for next week: </b> </font> <font size="1">Yopp 9</font></span></font><p><font face="Arial"> <span lang="en-us"> <b> <font color="#800000" size="1"> Newsroom 101:&nbsp; </font> <font size="1"> Noun exercises</font></b><font color="#800000" size="1"><b><br> <br> &nbsp;</b></font></span></font></p> </td> </tr> <tr> <td style="BORDER-BOTTOM: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid; BORDER-LEFT-WIDTH: 1px" valign="top" bordercolor="#808080" align="left"> <font color="#800000"><b> <span lang="en-us"> <font size="2" face="Arial">Week 7<br> 2/26-28<br> <br/>&nbsp;</font></span></b></font></td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="169" align="left">&nbsp;</td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="202" align="left"> <font size="1" face="Arial"> <b> <font color="#663300">Due Tuesday:</font> </b>Newsroom 101 exercises  nouns<br> Due Thursday: Report on interview with media writer (<a href="mailto:nancyh@mnstate.edu?subject=MC 210">email)</a><br> </font><b><font face="Arial" size="1" color="#663300">Text: </font> <font face="Arial" size="1">Yopp 9 &amp; 10</font></b><p> <span lang="en-us"> <b> <font color="#800000" size="1" face="Arial">Interviewing, Quotes and Attribution</font><font size="1" face="Arial"> </font> </b><font size="1" face="Arial">(Yopp 10)</font></span></p> <ul> <li value="0"> <span lang="en-us"> <font size="1" face="Arial">Conducting interviews </font> </span> </li> <li value="0"> <span lang="en-us"> <font size="1" face="Arial">Ethics and techniques -- what can and can't be quoted </font> </span> </li> <li value="0"> <font size="1" face="Arial">Establishing rapport </font> </li> <li value="0"> <font size="1" face="Arial">Closed vs. open questions </font> </li> <li value="0"> <font size="1" face="Arial">The funnel </font> </li> </ul> <p>&nbsp;</p> <p><b><font face="Arial" size="1" color="#800000">Research &amp; Observation</font></b></p> <ul> <li value="0"> <span lang="en-us"> <font size="1" face="Arial">The public record</font><font size="1"> </font> </span> </li> <li value="0"> <span lang="en-us"> <font size="1" face="Arial">Pleasures and perils of the Web</font><font size="1"> </font> </span> </li> <li value="0"> <span lang="en-us"> <font size="1" face="Arial">The principle of corroboration</font><font size="1"> </font> </span> </li> <li value="0"> <span lang="en-us"> <font size="1" face="Arial"> <a href="http://www.firstamendmentcenter.org/Press/information/overview.aspx" target="_blank">Freedom of Information Act</a>, 1966</font><font size="1"> </font> </span> </li> </ul> <p></td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="331" align="left"> <span lang="en-us"> <b> <font color="#800000" size="1" face="Arial">Handling Quotes and Attribution</font><font size="1" face="Arial"> </font> </b></span> <ul> <li><span lang="en-us"><font size="1" face="Arial"> <a target="_blank" href="http://web.mnstate.edu/hanson/MC210/Punctuating%20quotes.pdf">Punctuating quotes</a> (work exercise on back for next week)</font></span></li> <li><font face="Arial" size="1"> <a target="_blank" href="http://web.mnstate.edu/hanson/Heres%20How%20to%20Treat%20Attribution,%20He%20Said%20-%20DailyWritingTips.pdf">Here's How to Treat Attribution, He Said</a></font></li> <li><font face="Arial" size="1">Other ways to say &quot;say&quot;: <a target="_blank" href="http://web.mnstate.edu/hanson/Said_synonyms_4pgs.pdf"> Synonyms for &quot;said&quot;</a></font></li> <li><font face="Arial" size="1"> <a target="_blank" href="http://web.mnstate.edu/hanson/MC210/Punctuation_exercise2.pdf">Punctuation worksheet&nbsp; </a></font></li> </ul> <p>&nbsp; </p> <p>&nbsp;</td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" align="left"> <font face="Arial" size="1"> <a target="_blank" href="http://web.mnstate.edu/hanson/Spring%202013%20Writing%20assignments.pdf">Details </a>of <b>Spring 2013 major writing assignments</b></font><p><font face="Arial"> <span lang="en-us"> <font color="#800000" size="1"> <b>Read for next week: </b> </font> <font size="1">Yopp 8 </font></span></font></p> <p><font face="Arial"> <span lang="en-us"> <b> <font color="#800000" size="1"> Newsroom 101:&nbsp; </font> <font size="1"> Verbs. Note that this is a large section; please complete all the exercises.</font></b></span></font></p><p><font face="Arial"> <span lang="en-us"> <font color="#800000" size="1"><b>Write: </b> </font> <font size="1">Personality profile (feature) on media writer of your choice. Length -- 3-4 double-spaced pages (800-1200 words). Emphasis is on use of quotes and scene-setting. </font> </span></font></p> <ul> <li><b><font face="Arial" size="1" color="#FF0000">P</font></b><font face="Arial"><span lang="en-us"><font size="1"><b><font color="#FF0000">ick your interview subject and contact him or her this week!&nbsp; </font></b></font></span></font></li> <li><font face="Arial"><span lang="en-us"><font size="1"><b> Report on interview is due Thursday, March 7</b></font></span></font></li> <li><font face="Arial"><span lang="en-us"><font size="1"><b> Finished personality profile is due T</b></font></span></font><b><font face="Arial" size="1">hursday, March 21</font></b></li> </ul> <p>&nbsp;</p> <p>&nbsp;</td> </tr> <tr> <td style="BORDER-BOTTOM: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid; BORDER-LEFT-WIDTH: 1px" valign="top" bordercolor="#808080" align="left"> <font color="#800000"><b> <span lang="en-us"> <font size="2" face="Arial">Week 8<br> 3/05-07</font></span></b></font><p><font color="#800000"><b><span lang="en-us"><font size="2" face="Arial"><br/>&nbsp;<br/>&nbsp;</font> </span></b></font> <p>&nbsp;<p>&nbsp;<p> <font color="#800000" face="Arial" size="2"><b> SPRING BREAK <br> No classes<br> 03/12-14</b></font></td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="169" align="left">&nbsp;</td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="202" align="left"> <b><font face="Arial" size="1" color="#663300">Thursday: Midterm exam</font></b><p><b> <font face="Arial" size="1" color="#663300">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <a target="_blank" href="http://web.mnstate.edu/hanson/2013-03-05%20Midterm%20review.pdf"> Review notes for midterm</a></font></b></p> <p><font color="#663300" size="1" face="Arial"> <b>Due Thursday:</b> </font><font face="Arial"> <span lang="en-us"> <b> <font size="1"> Newsroom 101 verb exercises</font></b></span></font><font size="1" face="Arial"><font color="#663300"><b><br> Due Thursday:</b> </font>Report on completed interview</font></p> <p> <span lang="en-us"> <font color="#800000" size="1" face="Arial"> <b>Beyond Breaking News &mdash; Features &amp; News Features</b> </font> <font size="1" face="Arial"> (Yopp 8)</font></span></p> <ul> <li value="0"> <font face="Arial" size="1">Wide world of features</font></li> <li> <font size="1" face="Arial">Subject vs. topic (narrowing your focus)</font><font size="1"> </font> </li> <li value="0"> <span lang="en-us"> <font size="1" face="Arial">The visual element</font><font size="1"> </font> </span> </li> <li value="0"> <span lang="en-us"> <font size="1" face="Arial">Leads -- descriptive and anecdotal</font><font size="1"> </font> </span> </li> <li value="0"> <span lang="en-us"> <font size="1" face="Arial">Corroboration</font><font size="1"> </font> </span> </li> <li value="0"> <span lang="en-us"> <font size="1" face="Arial">Attribution</font><font size="1"> </font> </span> </li> <li value="0"> <span lang="en-us"> <font size="1" face="Arial">Sourcing your story</font><font size="1"> </font> </span> </li> </ul> </td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="331" align="left"> <p>&nbsp;&nbsp;<b><font face="Arial" size="1" color="#800000">AP Essentials</font></b><ul> <li value="0"><span lang="en-us"> <font size="1" face="Arial">AP: <a target="_blank" href="http://web.mnstate.edu/hanson/MC210/AP_titles.pdf">Courtesy titles, professional titles and capitalization</a></font></span></li> <li> <font size="1" face="Arial">AP style: <a href="http://web.mnstate.edu/hanson/MC210/AP-media%20names.pdf">Media names</a></font> </li> </ul> <p> <b><font face="Arial" size="1"> <a target="_blank" href="http://web.mnstate.edu/hanson/2013-03-05%20Midterm%20review.pdf">Midterm review notes</a></font></b></p> <ul> <li><b><font face="Arial" size="1">Midterm exam covers Yopp chapters 1-10 (except chapters 2-4 and 7)&nbsp; focusing specifically on&nbsp; topics discussed in class. All questions are multiple choice or T/F.</font></b></li> <li><b><font face="Arial" size="1">A large section of the test covers AP style, emphasizing the areas covered in class and in the worksheets that have been distributed.</font></b></li> <li><b><font face="Arial" size="1">You may bring your AP Stylebook to use in the second half of the exam.</font></b></li> </ul> <p>&nbsp;</td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" align="left"> <p> <font face="Arial"> <span lang="en-us"> <b> <font color="#800000" size="1"> Newsroom 101:&nbsp;</font><font size="1"> Pronoun exercises</font></b></span></font></p> <p><font face="Arial"> <span lang="en-us"> <font color="#800000" size="1"> <b>Check out:</b> </font> <font size="1"> <a href="http://ww2.lib.metu.edu.tr/help/Google%20Tips%20&%20Tricks.pdf" target="_blank">Essential Google tips</a> </font> </span> </font><span lang="en-us"> <font size="1" face="Arial"> <a target="_blank" href="http://web.mnstate.edu/hanson/Google%20advanced%20operators.pdf">Google advanced operators (printable)</a> <a href="http://www.google.com/help/cheatsheet.html" target="_blank">Google cheat sheet</a> <a href="http://www.pcmag.com/article2/0,2704,1819542,00.asp" target="_blank">20 Great Google Search Tricks</a> </font> </span>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</td> </tr> <tr> <td style="BORDER-BOTTOM: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid; BORDER-LEFT-WIDTH: 1px" valign="top" bordercolor="#808080" align="left"> <b> <span lang="en-us"> <font size="2" face="Arial" color="#800000">Week 9<br> 3/19-21<br/> &nbsp;</font></span></b></td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="169" align="left">&nbsp;</td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="202" align="left"> <font size="1" face="Arial"> <font color="#663300"> <b>Due Tuesday:</b> </font>Newsroom <b>101 pronoun exercises</b></font><p> <font size="1" face="Arial"> <font color="#663300"> <b>Due Thursday:</b> </font>Personality profile</font><b><font face="Arial" size="1" color="#663300"><br> Also d</font></b><font size="1" face="Arial"><font color="#663300"><b>ue Thursday:</b> </font> Your thoughts on personal use of Web for news and information</font></p> <p><b> <font face="Arial" size="1" color="#800000">Producing Online Content </font><font face="Arial" size="1">(Yopp 7 in 5th edition)</font> </b> </p> <ul> <li value="0"> <font face="Arial" size="1">Differences in writing for online sites</font></li> <li> <font face="Arial" size="1">Inverted pyramids</font></li> <li> <font face="Arial" size="1">Enriching content</font></li> <li> <font face="Arial" size="1">Google basics plus advanced techniques</font></li> </ul> <p><font size="1" face="Arial"><b><font color="#800000">R</font></b></font><span lang="en-us"><font color="#800000" size="1" face="Arial"><b>ecognizing bias and stereotypes</b> </font><font size="1" face="Arial">(Yopp 11)</font></span></p> <ul> <li value="0"><span lang="en-us"> <font size="1" face="Arial">Identifying personal biases and blind spots</font> </span></li> <li value="0"><span lang="en-us"> <font size="1" face="Arial">Guidelines for fair writing</font> </span></li> <li value="0"><span lang="en-us"> <font size="1" face="Arial">Guidance &amp; standardization from AP style</font> </span></li> </ul></td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="331" align="left"> <p> <span lang="en-us"> <b> <font size="1" face="Arial"> <font color="#800000">Word Choice, Redundancy &amp; Writing Tighter</font> </font> </b></span></p> <ul> <li> <b> <font color="#800000" size="1" face="Arial">Worksheets: </font> <font size="1" face="Arial"> <i>(distributed in class)</i></font></b><ul> <li value="0"> <font size="1" face="Arial"> <a target="_blank" href="http://web.mnstate.edu/hanson/Yopp%204-1%20incorrect%20words.pdf">Yopp 4-1 Incorrect words</a> </font> </li> <li value="0"> <font size="1" face="Arial"> <a target="_blank" href="http://web.mnstate.edu/hanson/MC210/Yopp%204-2%20shorten-tighten.pdf">Yopp 4-2 Shorten-tighten</a> </font> </li> <li value="0"> <font size="1" face="Arial"> <a target="_blank" href="http://web.mnstate.edu/hanson/MC210/Yopp%204-3%20redundancy.pdf">Yopp 4-3 Redundancy</a> <br> <br> &nbsp;</font></li> </ul> </li> </ul> <p>&nbsp;</p> <p>&nbsp; </p> &nbsp;</td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" align="left"> <p> <font face="Arial"> <span lang="en-us"> <b> <font color="#800000" size="1"> Newsroom 101:&nbsp; </font> <font size="1"> AP style exercises </font></b></span></font><b> <font face="Arial" size="1">A, B and C</font></b></p> <p> <b><font face="Arial" size="1"><font color="#800000">Read</font>&nbsp; Yopp 11, Recognizing Bias and Stereotypes </font></b></p> <p> <font face="Arial" size="1"><font color="#800000">Assignment:</font><b> Reflect on your use of the Web for news and information. Which sites? Why? Due Thursday.<br> (One page)</b></font></p> <p><b><font face="Arial" size="1"><font color="#663300">Assignment:</font> Brief essay (1-2 pages) on bias and stereotypes that affect you; your perceptions of language related to race, ethnicity, physical status, religion or related areas. Due Thursday, 3/28.</font></b></p> <p> <font face="Arial"> <span lang="en-us"> <font size="1"><font color="#800000"><b>Assignment:</b></font> Feature or news feature on subject related to college-age adults and alcohol. Narrow your angle sharply (within the very general topic). Three double-spaced pages. Due April 4</font></span></font><font face="Arial" size="1"> <a target="_blank" href="http://web.mnstate.edu/hanson/Fall%202012%20Writing%20assignments.pdf"> Details</a></font></p></td> </tr> <tr> <td style="BORDER-BOTTOM: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid; BORDER-LEFT-WIDTH: 1px" valign="top" bordercolor="#808080" align="left"> <font color="#800000"><b> <span lang="en-us"> <font size="2" face="Arial">Week 10<br> 3/26-28<br> <br/>&nbsp;<br/>&nbsp;</font> </span> </b></font> </td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="169" align="left">&nbsp;</td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="202" align="left"> <font face="Arial"> <b> <font color="#663300" size="1"> Due Tuesday:&nbsp; </font> <font size="1"> Newsroom 101 AP style exercises </font></b></font><b> <font face="Arial" size="1">A, B &amp; C</font></b><p> <font face="Arial"> <font color="#663300" size="1"> <b> Due Thursday:&nbsp; </b> </font><font size="1">Brief&nbsp; essay on your experiences with bias and stereotypes, and your perceptions of mandate for straightforward unbiased language and reporting.</font></font></p> <p><b> <span lang="en-us"> <font color="#800000" size="1" face="Arial">Libel and slander (Yopp 11)</font> </span> </b> </p> <ul> <li value="0"> <span lang="en-us"> <font size="1" face="Arial">Right to privacy</font> </span> </li> <li value="0"> <span lang="en-us"> <font size="1" face="Arial">Journalism vs. commercial speech</font> </span> </li> <li value="0"> <span lang="en-us"> <font size="1" face="Arial">&quot;Public figure&quot; vs. private citizen</font> </span> </li> </ul> </td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="331" align="left"> <font face="Arial" size="1" color="#800000">AP Guidelines on race, ethnicity, religion, age, gender &amp; disabilities</font><ul> <li><font face="Arial"><span lang="en-us"><font size="1">Links about usage for race, physical ability and other issues:<br/> <a target="_blank" href="http://www.ragged-edge-mag.com/mediacircus/styleguide.htm">Writing about people with disabilities</a><br> <br/><a target="_blank" href="http://www.nabj.org/?styleguide">National Association of Black Journalists stylebook</a><br> <br/><a target="_blank" href="http://www.spj.org/dtb7.asp">Writing about American Indians</a>&nbsp;(Society for Professional Journalists)</font></span></font></li> <li><font face="Arial" size="1"> <a target="_blank" href="http://web.mnstate.edu/hanson/Writing%20about%20older%20people.pdf">Words to Age By: Glossary &amp; Tips</a><br>Journalists Exchange on Aging</font><font face="Arial"><span lang="en-us"><font size="1"><br> <br/> <a target="_blank" href="http://www.religionwriters.com/tools-resources/religionstylebook">Society of Religion Writers stylebook </a>(AP augmented)<br/><br/> <a target="_blank" href="https://implicit.harvard.edu/implicit">University of Washington/Yale bias tests </a></font></span></font></li> </ul> </td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" align="left"> <font face="Arial"> <span lang="en-us"> <font color="#800000" size="1"> <b>Read: </b> </font> <font size="1">Yopp 11 </font> </span> </font> <p> <font face="Arial"> <span lang="en-us"> <b> <font color="#800000" size="1"> Newsroom 101:&nbsp; </font> <font size="1"> AP style exercises D, E and F </font></b></span></font></p> <p><font face="Arial"> <span lang="en-us"> <b> <font color="#800000" size="1"> Newsroom 101:&nbsp; </font> <font size="1"> G and HI</font></b></span></font></p> <p> <font face="Arial" size="1"><font color="#800000"><b>Research &amp; Write:</b></font> Research and report on tthree current or recent libel suits (Web research). One to two grafs on each is adequate. Due Tuesday, 4/02</font></p> </td> </tr> <tr> <td style="BORDER-BOTTOM: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid; BORDER-LEFT-WIDTH: 1px" bgcolor="#ffffff" valign="top" bordercolor="#808080" align="left"> <b> <font size="2" face="Arial" color="#800000">Week 11<br> 4/02-04<br/> &nbsp;</font></b></td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="169" align="left">&nbsp;</td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="202" align="left"> <font face="Arial"> <b> <font color="#663300" size="1"> Due Tuesday:&nbsp; </font> <font size="1"> Newsroom 101 AP style exercises D, E and F</font></b></font><p> <font face="Arial"> <b> <font color="#663300" size="1"> Due Tuesday:&nbsp; </font> <font size="1">Report on 3 current libel cases (Web)</font></b></font></p> <p> <b><font face="Arial" size="1"><font color="#800000">Due Thursday:</font> Feature on college students &amp; alcohol</font></b></p> <b> <span lang="en-us"> <font color="#800000" size="1" face="Arial">Intellectual property, copyright, trademark &amp; patent </font> </span> </b> <ul> <li value="0"> <span lang="en-us"> <font size="1" face="Arial">Law and tradition</font> </span> </li> <li value="0"> <span lang="en-us"> <font size="1" face="Arial">Challenges being raised today by new media</font> </span> </li> <li value="0"> <font size="1" face="Arial">Plagiarism -- a different beast with different rules</font> </li> <li> <font face="Arial" size="1">Trademark usage and protection</font></li> </ul> </td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="331" align="left"> <ul> <li value="0"> <b> <span lang="en-us"> <font color="#800000" size="1" face="Arial"> <a href="http://www.npr.org/templates/story/story.php?storyId=5482774" target="_blank">Weird Al Yankovic vs. James Blunt's record label</a> </font> </span> </b> </li> </ul> &nbsp;</td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" align="left"> <span lang="en-us"> <b> <font color="#800000" size="1" face="Arial">Read: </font> <font size="1" face="Arial">Yopp 1</font></b></span><b><font face="Arial" size="1">3</font></b>&nbsp; <font face="Arial">&nbsp;&nbsp;</font><p><font face="Arial"> <span lang="en-us"> <b> <font color="#800000" size="1"> Newsroom 101:&nbsp; </font> </b></span></font><b><font face="Arial" size="1">G &amp; H next week</font></b></p> <p> <font face="Arial" size="1"><font color="#800000"><b>Research &amp; Write:</b></font> Find three current or recent copyright cases involving the media;&nbsp; summarize briefly. THEN, in bullet points, briefly list three examples of illegal usage of copyrighted material in everyday life.<br> &nbsp;&nbsp;&nbsp; You may substitute a trademark infringement case for one of the copyright cases.<br> &nbsp; &nbsp; Due Tuesday, 4/09</font><p> <b><font face="Arial" size="1"><font color="#800000">Assignment:</font> Watch one local 30-minute newscast from start to finish. Log the topic of each story and how much time was devoted to it. (Weather and sports both count as a single story block for purposes of this assignment.) Also note the amount of time devoted to commercials. The information can be in the form of a list with topics and lengths noted. Due Tuesday, 4/09</font></b></td> </tr> <tr> <td style="BORDER-BOTTOM: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid; BORDER-LEFT-WIDTH: 1px" bgcolor="#ffffff" valign="top" bordercolor="#808080" align="center"> <p align="left"> <b> <font face="Arial"> <span lang="en-us"> <font size="2" color="#800000">Week 12<br> 4/09-11<br> <br/>&nbsp;</font></span></font></b></p> </td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="169" align="left">&nbsp;</td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="202" align="left"> <font color="#663300" size="1" face="Arial"> <b>Due Tuesday: </b> </font> <font face="Arial"> <b> <font size="1"> Newsroom 101 AP style exercises G and HI</font></b></font><p> <b><font face="Arial" size="1" color="#FE2535">No class on Thursday, 04/11</font></b></p> <p><b> <font face="Arial" size="1" color="#663300">D</font></b><font face="Arial"><font color="#663300" size="1"><b>ue Tuesday: </b> </font> <b><font size="1">Web research on copyright issues<br> <font color="#800000">Also due Tuesday:</font> Newscast log with topics and lengths.</b></font></font></p> <p><b><font face="Arial" size="1" color="#663300">Broadcast writing</font></b></p> <ul> <li value="0"> <font face="Arial" size="1">Effects of regulation of &quot;public airwaves&quot; vs. free press</font></li> <li> <font face="Arial"> <font size="1">Bdcst l</font><span lang="en-us"><font size="1">eads and story structure -- hourglass format, the wrap-up</font> </span></font> </li> <li value="0"> <span lang="en-us"> <font size="1" face="Arial">Broadcast peculiarities -- numbers, quotes</font> </span> </li> </ul> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> </td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="331" align="left"> <p><i><b><font face="Arial" size="2" color="#FE2535">Use the class period Thursday to bring your Newsroom 101 exercises up to date!</font></b></i></td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" align="left"> <p><font face="Arial" size="1" color="#800000"><b>Feature #3</b></font><font face="Arial"><span lang="en-us"><font color="#800000" size="1"><b>:&nbsp; D</b></font><font size="1">etermine the subject and sources for Feature #3. The specs are the same as #2. The topic is open. Choose a narrow angle within a topic of personal interest to you. You'll need at least one interviewed source among a total of three. <a href="mailto:nancyh@mnstate.edu?subject=Feature #3"> Email </a>your story topic and planned sources by Thursday, 4/18. The finished story is due May 7.</font></span></font></p> <p><font face="Arial"> <span lang="en-us"> <b> <font color="#800000" size="1"> Newsroom 101:&nbsp;</font></b></span></font><b><font face="Arial" size="1">JKL, M &amp; N</font></b></p> <p> <span lang="en-us"> <b><font size="1" face="Arial"><font color="#800000">Read for next week:</font> Yopp 1</font></b></span><b><font face="Arial" size="1">4 Strategic Communications</font></b><p> <b> <font face="Arial" size="1" color="#800000">Brief report: </font></b> <font face="Arial" size="1">Analyze how you personally have learned about TWO events or activities you've participated in recently or plan to take in. How and where did you learn about them? Two to three paragraphs total -- due Thursday, 4/18</font></td> </tr> <tr> <td style="BORDER-BOTTOM: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid; BORDER-LEFT-WIDTH: 1px" bgcolor="#ffffff" valign="top" bordercolor="#808080" align="center"> <p align="left"> <b> <font face="Arial" color="#800000"> <span lang="en-us"> <font size="2">Week 13<br> 4/16-18</font></span></font></b></p> <p align="left"> <b><font face="Arial" size="2" color="#0000FF">NO CLASS<br> TUESDAY, 4/16</font><font face="Arial" color="#800000"><span lang="en-us"><font size="2"><br/>&nbsp;</font></span></font></b></p> </td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="169" align="left">&nbsp;</td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="202" align="left"> <b><font face="Arial" size="1" color="#663300">No class Tuesday  Student Academic Conference</font></b><p><b> <font face="Arial" size="1" color="#663300">D</font></b><font face="Arial"><font color="#663300" size="1"><b>ue Thursday: </b> </font> <b> <font size="1"> Newsroom 101 AP style exercises </font></b><font size="1"><b> JKL, M and N</b></font></font></p> <p><font size="1" face="Arial"><b><font color="#800000">Also due Thursday</font></b>: Analysis of how you learned of two event or activities (advertising and PR channels)</font></p> <p> <font face="Arial"> <b> <font color="#663300" size="1"> Due Thursday: </font> <font size="1"> Story angle for Feature #3 (<a href="mailto:nancyh@mnstate.edu?subject=Feature #3">email)</a></font></b></font></p> <b><font face="Arial" size="1" color="#800000">Introduction to Strategic Communication</font></b><ul> <li><font face="Arial" size="1">End of the &quot;Age of Advertising&quot; and marketing in the &quot;Era of PR&quot; (Al Ries)</font></li> <li><font face="Arial" size="1">Interaction between PR and media</font></li> <li><font face="Arial" size="1">Relationship of advertising and media</font></li> <li><font face="Arial" size="1">Media writer's cycle: focusing on the audiences</font></li> </ul> <p>&nbsp;<span lang="en-us"><font color="#800000" size="1" face="Arial"><b><br/>&nbsp;</b> </font> </span></td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="331" align="left"> <font face="Arial" size="1"> <a target="_blank" href="http://www.minnpost.com/politics-policy/2012/11/targeted-campaigning-cautionary-qa-tom-horner"> <font color="#FF0000">Minnpost interview </font></a>with Tom Horner about effects of targeting in political campaigns (READ THIS!)</font><ul> <li><span lang="en-us"> <font color="#000000" size="1" face="Arial"> <a target="_blank" href="http://web.mnstate.edu/hanson/MC307/mc_307_channels.htm"> <font color="#ff0000">Channels of communication compared</font>&nbsp;</a>&nbsp; </font></span></li> </ul> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" align="left"> <p><font face="Arial"> <span lang="en-us"> <b> <font size="1"> <font color="#800000">Newsroom 101:&nbsp;</font> </font></b></span></font> <b><font face="Arial" size="1">OP, QR &amp; S</font></b></p> <p> <font face="Arial"> <span lang="en-us"> <font size="1" face="Arial"> <font color="#800000"> <strong>Write:</strong> </font> <font color="#000000">Describe the <b>three earliest ads</b> that you remember. (Please do not look them up online prior to writing about them. Your memory is the key here). Why do you think each has stuck in your mind? If you received the product, did it live up to your expectations at that time? <b>Then describe three current ads that you easily recall.</b> Again, why did these ads catch your attention? If you've bought the product, does it live up to its advertising? Compose your paper as a personal essay. Due Tuesday</font></font></span></font></td> </tr> <tr> <td style="BORDER-BOTTOM: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid; BORDER-LEFT-WIDTH: 1px" valign="top" bordercolor="#808080" align="left"> <font color="#800000"><b> <font face="Arial"> <span lang="en-us"> <font size="2">Week 14<br> 4/23-25</font></span></font></b></font><p><font color="#800000"><b><font face="Arial"><span lang="en-us"><font size="2"><br> <br/></font></span> </font>&nbsp;</b></font></td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="169" align="left">&nbsp;</td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="202" align="left"> <font face="Arial"> <font color="#800000" size="1"> Due&nbsp; Tuesday:</font><font color="#663300" size="1"><b> </b> </font> <font size="1">Newsroom 101 AP style exercises OP,&nbsp; QR and S<br> </font><b> <font color="#800000" size="1"> Due Tuesday: </font> <font size="1"> Personal ad recall essay<br> &nbsp;</font></b></font><ul> <li><font face="Arial" size="1">Tailoring messages for the audience<br> Political campaigns</font></li> <li><font face="Arial" size="1">Data mining <br> <br> &nbsp;</font></li> </ul><span lang="en-us"><font size="1" face="Arial"> <p> <font color="#800000" size="1" face="Arial"> <strong>Advertising</strong> </font><br/>Key concepts in advertising:<br/> </p> <ul> <li>Reach &amp; frequency</li> <li>Features &amp; benefits</li> <li>Unique selling proposition</li> <li>Niche</li> <li>Branding<br/>&nbsp;</li> <li>Herschell Gordon Lewis's great motivators</li> </ul> </font></span> <p>&nbsp;</td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="331" align="left"> <p><span lang="en-us"> <font size="1" face="Arial"> <a href="http://www.strategicbusinessinsights.com/vals/presurvey.shtml#start" target="_top"> <font color="#800000">VALS </font> </a> <font color="#800000"><br> </font> <a href="http://www.strategicbusinessinsights.com/vals/presurvey.shtml#start"> <font color="#800000">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </font></a>Demographics &amp; psychographics&nbsp; <ul> <li> <a target="_blank" href="http://www.strategicbusinessinsights.com/vals/presurvey.shtml#start"> <font color="#800000">VALS </font> </a></font></span></li> </ul> <p><span lang="en-us"> <font color="#800000" size="1" face="Arial"> <strong>Write:</strong>&nbsp; </font> <font size="1" face="Arial"> After taking the VALS survey (using link above, write several paragraphs on how well (or not) it&nbsp;pinpoints your motivations, preferences and interests. Do you think&nbsp;your group placement is intrinsic (part of who you are) or situational, or both?&nbsp;Then &mdash; using your experience with the questions and the SBI key to&nbsp;characteristics of different groups &nbsp;&mdash; compare your profile with&nbsp;the answers and results&nbsp;you presume your parents or another older friend would achieve.</font></span>&nbsp;<font face="Arial" size="1">Does your buying experience match your profile? Due Thursday</font><p> <b><font face="Arial" size="2"><i><font color="#800000">FLOOD PREPAREDNESS: Because of Moorhead's flood prevention efforts over the last two years, it's unlikely that classes will be canceled in coming weeks. However, if this were to happen, I will communicate with you via this syllabus and emails. If you've changed your email since the beginning of the semester, please be sure that I have the correct one.<br> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;  Nancy</font></i><br> &nbsp;</font></b></td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" align="left"> <p><font face="Arial"> <span lang="en-us"> <b> <font size="1"> <font color="#800000">Newsroom 101:&nbsp;</font> T &amp; UZ</font></b></span></font></p> <p> <font face="Arial" size="1"><font color="#800000">Read: </font>&quot;<a target="_blank" href="http://www.time.com/time/magazine/article/0,9171,2058205,00.html">Data Mining: How Companies Now Know Everything About You&quot;</a> (Joel Stein in Time magazine)</font><p> <b><font face="Arial" size="1" color="#800000">Extra credit:</font></b><font face="Arial"><span lang="en-us"><b><font color="#800000" size="1">&nbsp;</font></b><font size="1">Essay on topic related to data-base mining, real-time bidding and other directions in marketing powered by Web data&nbsp; Up to 10 possible points; essay should be completed by Thursday, 05/02.</font></span></font><p> <span lang="en-us"> <font size="1" face="Arial"> <font color="#800000"> <b> Read:</b> </font>&quot;<a href="http://www.cbsnews.com/stories/2006/09/17/sunday/main2015684.shtml" target="_blank">Cutting through the advertising clutter</a>&quot; on <a href="http://www.cbsnews.com/"> www.cbsnews.com </a> </font> </span> <br/> <span lang="en-us"> <font size="1" face="Arial"> &quot; <a href="http://www.usatoday.com/money/smallbusiness/columnist/strauss/2006-09-18-ad-clutter_x.htm" target="_blank">How to cut through the advertising clutter</a> &quot; on <a href="http://www.usatoday.com/"> www.USAtoday.com </a><br/>&quot;<a href="http://gmj.gallup.com/content/931/advertising-dead-part.aspx">Is Advertising Dead?</a>&nbsp;on Gallup.com</font> </span> </td> </tr> <tr> <td style="BORDER-BOTTOM: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid; BORDER-LEFT-WIDTH: 1px" valign="top" bordercolor="#808080" align="left"> <font color="#800000"><b> <span lang="en-us"> <font size="2" face="Arial">Week 15<br> 4/30 5/02<br> <br/>&nbsp;<br/>&nbsp;</font> </span> </b></font> </td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="169" align="left">&nbsp;</td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="202" align="left"> <font face="Arial"> <font color="#800000" size="1"> <b>Due Tuesday: </b> </font> <b> <font size="1"> Newsroom 101 AP style exercises </font></b></font><b> <font face="Arial" size="1">T and UZ</font></b><p> <font size="1" face="Arial"> <font color="#800000">Due Tuesday:</font><b> Report on your VALS profile and your assessment of its accuracy and relevance.</b></font></p> <p><b> <font face="Arial" size="1"><font color="#800000">Due Thursday (optional):</font> </font></b> <strong> <font size="1" face="Arial"> Extra-credit essay on data-driven marketing</font></strong></p> <p> <font face="Arial"><b><font color="#800000" size="1">Due Thursday:</font> </b> </font><font face="Arial" size="1">News feature #3</font></p> <p> <b> <font face="Arial" size="1" color="#800000">Public relations </font></b><font face="Arial" size="1">&nbsp;(Yopp 14)</font></p> <ul> <li><span lang="en-us"><font size="1" face="Arial">Public relations in the marketing mix</font></span></li> <li><font face="Arial" size="1">Controlled and uncontrolled communications</font></li> <li><font face="Arial" size="1">Media tools: releases, news conferences &amp; briefings</font></li> <li><font face="Arial" size="1">New media in the PR mix</font></li> <li><font face="Arial" size="1">Crisis management</font></li> </ul> <p> <font face="Arial"><b><font color="#800000" size="1"><br> </font> </b></font><font color="#800000" size="1" face="Arial"> <strong><br> &nbsp;</strong></font></p> <p>&nbsp;</td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="331" align="left"> <font face="Arial" size="1">Jobs in mass communications (in class)</font><ul> <li><font face="Arial" size="1">Newspapers</font></li> <li><font face="Arial" size="1">TV</font></li> <li><font face="Arial" size="1">Radio</font></li> <li><font face="Arial" size="1">Advertising</font></li> <li><font face="Arial" size="1">Public relations</font></li> <li><font face="Arial" size="1">Web</font></li> </ul> </td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" align="left"><p><span lang="en-us"> <font color="#999999" size="1" face="Arial"> <strong>Group project:</strong>&nbsp;</font><font color="#800000" size="1" face="Arial"><a href="http://www.mnstate.edu/hanson/MC210_advertising_yogurt.html"><font color="#999999"> </font> </a><font color="#999999">Glade Ku Yogurt </font></font></span></td> </tr> <tr> <td style="BORDER-BOTTOM: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid; BORDER-LEFT-WIDTH: 1px" valign="top" bordercolor="#808080" align="left"> <font color="#800000"><b> <span lang="en-us"> <font size="2" face="Arial">Week 16<br> 5/07<br> &nbsp;</font></span></b></font></td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="169" align="left">&nbsp;</td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="202" align="left"> <font face="Arial"><b><font color="#800000" size="1">Due Tuesday:</font> </b><font size="1">Newsroom 101 AP style exercises  </font></font><font face="Arial" size="1">make sure you have completed all of the assigned exercises. The site will close down at midnight today</font><p><font face="Arial" size="1" color="#800000">In </font> <font face="Arial" size="1"><font color="#800000"><b> class:</b></font><b> </font> <span lang="en-us"> <font size="1" face="Arial">Prep for final exam</font> </span> </b> </td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" width="331" align="left"> <b><font face="Arial" size="1"> <a target="_blank" href="2013-05-07%20Final%20review.pdf">Final review notes</a></font></b></td> <td style="BORDER-BOTTOM: 1px solid; BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP: 1px solid" valign="top" bordercolor="#808080" align="left">&nbsp;</td> </tr> <tr> <td valign="top" bordercolor="#808080" align="left"> <font face="Arial" size="2" color="#800000"><b>Final exam:<br> Wednesday, 5/15</b></font></td> <td style="BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP-WIDTH: 1px; BORDER-BOTTOM-WIDTH: 1px" valign="top" bordercolor="#808080" width="169" align="left">&nbsp;</td> <td style="BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP-WIDTH: 1px; BORDER-BOTTOM-WIDTH: 1px" valign="top" bordercolor="#808080" width="202" align="left"> <b><font face="Arial" size="2" color="#FF0000">Section 1: test at noon<br> Section 2: test at 3 p.m.</font></b><p>&nbsp;</p> &nbsp;</td> <td style="BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP-WIDTH: 1px; BORDER-BOTTOM-WIDTH: 1px" valign="top" bordercolor="#808080" width="331" align="left">&nbsp; </td> <td style="BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP-WIDTH: 1px; BORDER-BOTTOM-WIDTH: 1px" valign="top" bordercolor="#808080" align="left">&nbsp;</td> </tr> <tr> <td height="18" width="89"></td> <td height="18" colspan="3"> <font face="Arial"> <small> <small> <br/>&nbsp;</small></small></font></td> <td style="BORDER-LEFT: 1px solid; BORDER-RIGHT-WIDTH: 1px; BORDER-TOP-WIDTH: 1px; BORDER-BOTTOM-WIDTH: 1px" height="18" valign="top" width="235" align="left"></td> </tr> </tbody> </table> </div> </body> </html>