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Develop a new "First look"
brochure — to include long,
medium and CU photos of
students in classes, at
football games, in dorm rooms,
in library and participating in
activities such as dances and
volunteer programs (Big
Brother/Big Sister with
assigned "little brothers" or
"little sisters").
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Design and produce a series of
ads for placement in weekly and
daily newspapers. Theme is "why
I chose SUD." Will include
photos and testimonials from
current students.
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Produce three radio spots using
the same messages as in #2,
with the students repeating the
same thoughts themselves.
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Hire a photographer to take
photos for these and other
projects. Work will be
maintained for media publicity,
publications, advertising,
posters and other undetermined
uses.
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Reprint and distribute
favorable articles from Time,
Fortune, Minnesota Monthly and
The Forum
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Develop newsletter for staff,
"Recruiting Is Everybody's
Business,” including personal
ads and "employee of the month"
along with appropriate
job-oriented cartoons (Dilbert,
Cathy, Zits).
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Cite Minnesota Job Service
statistics on jobs of the
future and promote SUD’s 100
percent placement ratio.
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Produce a series of direct-mail
postcards with photos of
personalities whom high school
students admire, with messages
like these:
"You don't have to be Shaquille
O'Neal to make the team at SUD."
"You don't have to be Madonna
to sing in the SUD choir."
"You don't have to be 'N Sync
to be a hit at SUD."
"You don't have to be Bill
Gates to afford the tuition at
SUD."
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Direct-mail fund raiser for SUD
scholarship program —
illustrated with photos of
students whose education would
not have been possible without
these funds. |