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Teams
will report in class on Thursday, 01/27/05. You'll
also be asked to turn in a
brief summary of your messages and media recommendations.
Primary Audience:
High school juniors and seniors just
like your younger self in Minnesota and the Dakotas
-
What
is your key message (USP
... unique selling proposition)
for high school students?
- What
medium or media are most effective for delivering
your message to
this target audience?
Secondary Audience:
Parents of high school juniors and seniors just
like your younger self in Minnesota and the Dakotas
-
What
is your key message (USP
... unique selling proposition)
for parents?
- What
medium or media are most effective for delivering
your message to
this target audience?
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This
exercise is designed to apply our discussion of communications theories
to a practical situation. Two topics — framing and diffusion theory
— may be of special relevance to you.
Working with your team, develop two
to three specific messages designed to appeal to high school
seniors & juniors in Minnesota and the eastern Dakotas
and their parents. Then identify one
to three media (uncontrolled and controlled) likeliest to
catch their attention and generate a response.
Objective of project: To get
potential students to initiate communication with State University of
Dilworth recruiters by one of three means: returning a card
for more information, visiting with an SUD representative at college fair, or
including SUD on the list of schools to receive their ACT/SAT scores.
Facts about good old
SUD:
 | Campus of
800 students
located in Dilworth,
a pleasant small town of
2,927 in northwestern Minnesota
only five minutes from
Fargo-Moorhead |
| One of smallest public colleges in
America — but ranked highly by several college guides |
| Moderate range of majors – strong
concentration in education (and coaching),
business and
computer systems |
| Last year 100% of students found jobs
in their fields of study within 12 months of graduation |
| Very good athletic
records in SUD’s
conference —
football, men's and women's
basketball, baseball, track,
women's volleyball |
| Economical tuition – among lowest in
state of
Minnesota. Reciprocity agreements
with North Dakota and Wisconsin |
| Low
student/teacher ratio –
close relationships between professors and students |
|
“Private
school”
outcomes (close lifelong
friendships, network of career
contacts, highly involved alumni) |
| Lots of opportunities to participate
in sports, musical groups and other extracurricular programs |
| Campus is highly
“wired” –
all graduates receive an IT
(information technology) certificate
along with
their diplomas
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Last edited by Nancy Edmonds Hanson on
09/12/06
nancy@hansonphoto.com)
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