![]() |
![]() |
||||||||||||||||||||||||||||||||||||||
Nancy Edmonds Hanson, APR
Office: 293.1489 |
Public Relations ProcessesThe Pumpkin Project |
||||||||||||||||||||||||||||||||||||||
This assignment focuses on tailoring specific messages fitted to media that have high interest and credibility with your target audience. You will develop a story idea, prepare background materials including a fact sheet, and write an introductory pitch letter or memo pointing out why your idea is well-suited to the medium's audience |
You
are working on media relations for the National Pumpkin Growers
Association. With prime pumpkin promoting time just ahead, you need to
come up with media story ideas to fit the five audiences
you’ve targeted in your current PR plan. You
will be assigned one of these target audiences in class Thursday:
Your assignment is to come up with a solid story idea and pitch it to the media ... with the intention of persuading an editor or producer to assign it to his or her own staff reporters. Be creative ... but make sure your idea is practical enough to be doable. You may make up interview subjects or situations, as long as they're relatively realistic. Your Pitch Package In addition to the idea itself, prepare a full pitching package including
Choose a medium within one of the following categories:
You may target national, regional or local publications and broadcasters. The match between medium and message should be tailored to fit one or more of the constituencies. Use at least one of the news values discussed by Wilcox and in class as a guide for shaping stories to fit the media's appetites.
If you're ignorant of pumpkin lore, sample the information on these links ... and dig for more: http://www.urbanext.uiuc.edu/pumpkins/nutrition.html http://www.niagara.com/infocor/pumpkinfarm/module/howtheygrow.html http://www.sadako.com/pumpkin/growing.html http://www.kstrom.net/isk/food/r_squash.html http://www.marthastewart.com/ search term [pumpkin]
|