Berry-AMA Book Prize for the Best Book in Marketing

For more information about the American Marketing Association Foundation, sponsors of this award, click here.

2018     Hit makers : the science of popularity in an age of distraction by Derek Thompson
2017     No winner
2016     Co-Winners: Absolute value : what really influences customers in the age of (nearly) perfect information by Itamar Simonson and Emanuel Rosen; The business of choice : marketing to consumers' instincts by Matthew Willcox
2015     Brand premium : how smart brands make more money by Nigel Hollis
2014     Contagious : why things catch on by Jonah Berger
2013     Co-Winners: The face-to-face book : why real relationships rule in a digital marketplace by Ed Keller and Brad Fay; To sell is human : the surprising truth about moving others by Daniel Pink
2012     How cool brands stay hot : branding to Generation Y by Joeri Van den Bergh and Mattias Behrer
2011     Co-Winners: Strategy from the outside in : profiting from customer value by George S. Day and Christine Moorman; Data-driven marketing : the 15 metrics everyone in marketing should know by Mark Jeffery
2010     The distribution trap : keeping your innovations from becoming commodities by Andrew R. Thomas and Timothy J. Wilkinson
2009     Groundswell : winning in a world transformed by social technologies by Charlene Li and Josh Bernoff
2008     Hidden in plain sight : how to find and execute your company's next real growth strategy by Erich Joachimsthaler
2007     The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years by Vijay Mahajan and Kamini Banga
2006     Managing customers as investments : the strategic value of customers in the long run by Sunil Gupta and Donald R. Lehmann
2005     Simply better : winning and keeping customers by delivering what matters most by Patrick Barwise and Seán Meehan
2004     Trading up : the new American luxury by Michael J. Silverstein and Neil Fiske
2003     Will & vision : how latecomers grow to dominate markets by Gerard J. Tellis and Peter N. Golder
2002     Driving customer equity : how customer lifetime value is reshaping corporate strategy by Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon