Berry-AMA Book Prize for the Best Book in Marketing
For more information about the American Marketing Association
Foundation, sponsors of this award, click
here.
2018
Hit makers : the
science of popularity in an age of distraction by Derek Thompson
2017 No winner
2016 Co-Winners:
Absolute value : what
really influences customers in the age of (nearly) perfect information by
Itamar Simonson and Emanuel Rosen; The business of choice : marketing to consumers'
instincts by Matthew Willcox
2015 Brand premium : how smart brands
make more money by Nigel Hollis
2014
Contagious : why things
catch on by
Jonah Berger
2013 Co-Winners:
The face-to-face book :
why real relationships rule in a digital marketplace by Ed Keller and Brad Fay;
To sell is human :
the surprising truth about moving others by Daniel Pink
2012 How cool brands stay hot : branding
to Generation Y by Joeri Van den Bergh and Mattias Behrer
2011 Co-Winners: Strategy from the
outside in : profiting from customer value by George S. Day and Christine
Moorman; Data-driven marketing : the 15 metrics everyone in marketing should know
by Mark Jeffery
2010 The distribution trap : keeping
your innovations from becoming commodities by Andrew R. Thomas and Timothy J.
Wilkinson
2009
Groundswell : winning
in a world transformed by social technologies by Charlene Li and Josh Bernoff
2008 Hidden in plain sight : how to find
and execute your company's next real growth strategy by Erich Joachimsthaler
2007 The 86 percent solution : how to
succeed in the biggest market opportunity of the next 50 years by Vijay Mahajan
and Kamini Banga
2006 Managing customers as investments :
the strategic value of customers in the long run by Sunil Gupta and Donald R.
Lehmann
2005 Simply better : winning and
keeping customers by delivering what matters most by Patrick Barwise
and Seán Meehan
2004
Trading up : the new
American luxury by Michael J. Silverstein and Neil Fiske
2003 Will & vision : how latecomers
grow
to dominate markets by Gerard J. Tellis and Peter N. Golder
2002 Driving customer equity : how
customer lifetime value is reshaping corporate strategy by Roland T. Rust,
Valarie A. Zeithaml, and Katherine N. Lemon