Worksheet #2

:Your TNC’s Global Image

I. Research the website of your chosen TNC as carefully as possible.

Take note of how it presents itself.

• what signs and images associated with globalization does it use to market itself or its products?

• Keep asking the question: what is the TNC trying to accomplish by using these global images? Is it marketing itself or its products to customers? Is it marketing itself to shareholders? Is it sending messages to governments or unions that it is globally mobile?

• List several of the signs and images (5 or 6 if possible) you find in your research and write 2 or 3 sentences about each.

II. Write a one page report on how the corporation uses global images and arguments. (If it doesn't try to do this, explain why.)