Office: 293.1489
Fax: 237.4662
hansonna@mnstate.edu
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| Nancy Edmonds Hanson, APR
Office: 293.1489 |
Public Relations ProcessesThe 16 Commandments of PR Writing |
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consider them carved in stone! |
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| I. | Thou shalt never double-space at the end of a sentence. |
| II. | Lose thy superlatives! Thou shalt not exaggerate, express excessive awe and amazement, or overly congratulate thyself or thy organization. |
| III. | Thou shalt consider the Associated Press stylebook thy “bible” for all written contacts with the media, from news releases and collateral to memos, letters and even e-mail. |
| IV. | Thou shalt abjure and forswear any use whatsoever of first- and second-person voice in all thy news releases. No royal “we.” No folksy “you” (stated or implied). The only place where these may be used in a release is within direct quotes explicitly attributed to an individual speaker. |
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Last edited by Nancy Edmonds Hanson on 10/17/02 (hansonna@mnstate.edu)
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